The sky is the limit when it comes to marketing your business or non-profit organization on the web.
That will be the focus of a two-day web marketing workshop in Morden March 14 and 15.  Alex Morrison, Manitoba's 2007 Woman Entrepreneur of the Year will be leading the two-day seminar at the Canadian Fossil Discovery Centre.  Morrison also runs xLAB Interactive, a Winnipeg based business that helps professionals use websites for marketing and gaining more customers.

It will be a hands-on, interactive workshop designed for museums, art galleries and non-profit organizations as well as anyone involved in management, promotion or marketing of a non-profit group or small business.

"At the end of the two days, participants will have a master plan for their website," said Morrison.
"My goal is to help them look at websites differently, not just as a source of information, but a source of revenue."  Morrison says there is a vast pool of untapped potential on the internet and web in terms of generating funds and awareness.  Morrison noted many non-profit groups face the challenge of under funding from the government or other sources, and much of the funding they receive is tied to specific projects. She said money generated from a website can be used at their discretion.

Morrison will be teaching participants to look at global marketing techniques rather than just locally, and how non-profit groups can expand their reach by using internet.

For example, Morden's Canadian Fossil Discovery Centre, with use of the internet has the potential to tap into fossil enthusiasts all over the world, some with deep pockets and gain funders or sponsors for certain projects.

"My job is to open participant’s eyes to the potential and put a plan together to help them deliver it," she said. "The internet is a way for any organization to tap into a deeper level of commitment and energy."

To register for the two-day workshop, you can contact the Canadian Fossil Discovery Centre.

The workshop is part of Morden’s "Chautauqua Spirit" project and while portion of the costs are covered through the Cultural Capitals grant, a $25 fee will be charged to participants for food and beverages for the two days.